DRONE DROP

Under Armour wanted us to drop the new Curry 4s in a new way.

We took inspiration from Curry’s unlimited range and did it with drones.

A first-of-its-kind sneaker drop, we garnered over 16,000,000 social media impressions and more than 119,000,000 media impressions.

The launch pad — a custom yacht in the middle of the Bay.

After taking off from the launch pad, drones carried the shoes to hidden drop zones from Oakland to San Francisco.

Fans had to jump into our custom mobile app to find the hidden drop zones.

Fans who got there first hailed the drones and scored the signed sneakers.