TACKO TUESDAY
After LeBron James started making weekly ‘Taco Tuesday’ videos, we dropped our own version to promote Lightlife’s plant-based offerings with an even bigger NBA star: 7’ 5” center Tacko Fall.
We had less than 1 hour to shoot with our big man, and were restricted to capturing everything remotely without the benefit of a set, so we got a few Tacko soundbites and created some fire tracks in post.
Each video linked out to a new, custom taco recipe on Lightlife.com.