ESPN College football
In this stunt for ESPN, four fans lived on a billboard during the College Football Playoff for a shot at going to the National Championship. We live-streamed the entire thing for 282 straight hours — just short of 2 weeks.
500 media outlets covered the campaign, including The Washington Post, New York Times, CNN and Good Morning America. Work spanned concept development, billboard design, experiential activation, influencer campaign, and the live broadcast.
